An ad I worked on for Harley Davidson is out on stands now (a double-page spread), in the October issue of Playboy magazine. It's to promote the new Harley Davidson Playboy Key Club, which is a collaboration between the two brands in the form of concerts, parties, and other exclusive events.
I created all of the illustrations individually and handed them off to the ad agency to collage around the main content of the ad. There will be 3 more ads as well, incorporating more drawings that I have yet to complete. See below for a sample of some of the individual drawings:
4 comments:
Nice ad. It is a general norm that a big bike and big men are quite appealing to women. Overall, I like this ad.
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This company makes some of the most stunning bikes. I've been a huge fan since my childhood. And inspite the issues about motorcycles, I'm still a biker.
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Well I definitely agree that Harleys belong in any male centered niche. They've established themselves as a brand which epitomizes masculinity.
Essentially, sex sells. Period. Women are deposed to simply become objects in marketing efforts regardless of brand or logo. Great work on those sexy ads. You're out to reap record numbers no doubt about that.
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