Yesterday I finished this holiday poster for Lunar, a product design company based out of San Francisco. They approached me with the general idea of wanting to collaborate on their company holiday card, with the hope that it could become a fold-out poster incorporating lots of different types of imagery. They sent out a questionnaire to their employees in San Francisco, as well as to their offices in Munich and Hong Kong, asking them to name some of their favorite things. The point of this was to gain a bit of a cross-section of the "Lunar culture" as experienced by their employees around the globe. Here's a few sample questions they sent out:
- All time favorite holiday food?
- Favorite corner in the city?
- Favorite LUNAR project of the year?
- Favorite gift to give?
- Favorite festival of the year in SF/Munich/HK?
- What’s your favorite SF/Munich/HK institution?
- Favorite after work/weekend past time?
So I had to take all of the different answers and figure out some way to represent them into a holiday poster context. Here are my first 3 sketches:
They liked the 2nd sketch, but wanted way more stuff going on and more imagery from the answers incorporated into it. They found an image of a vintage Candyland boardgame, which they loved as an idea for more of a path or a map. They felt that referencing this could communicate something like, “LUNAR is a unique place during the holidays". And they loved the way the illustrations tend to combine things in strange ways, much like mine tend to do. So I did some revisions and we came to a final approved sketch..
The final poster will be printed at about 12" x 18". Here are a few close-up sections: