March 24, 2009

Lurzer's Archive ads

I worked on these two promotional ads for Lurzer's Archive. The top one was made just a couple weeks ago, to be published in the near future.. and the bottom was in the vol. 4, 2008 issue.

The top ad was designed by Coco Connolly using some of the new branding for my agent, Friend & Johnson. The photo on the left was taken by Charles Shotwell, and I decided to make my page into a play off of his photo. I had free reign to do whatever I wanted, but thought it would be sort of funny to
somehow use the missing chair from his photo. For some reason the first thing that popped into my head was a guy balancing a chair on his nose. So I went with that idea, and also pushed it to the more ridiculous side with the juggling of live grenades and the unicycle riding (which i've always wanted to try).

I designed the bottom ad myself, since I had the entire spread. And since I was extremely busy at the time, I used existing images: the left side being from a sketchbook, and the right side from a series of spots for Skiing Magazine.


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