February 24, 2009
Aquafina - Kelly Award
I found out recently that the Aquafina ads I worked on for BBDO a while back received a Kelly Award for best Insert/Outsert. I'll admit, I had never heard of the Kelly Awards before.. but it's still pretty cool. You can take a look at the award page here: http://www.kellyawardsgallery.org/index.html#/Gallery/Winners/Aquafina/ If you click on 'Judges Comments' you can hear them talk a little about why they picked it.
There's a good chance you didn't see the actual insert out in mags (but possibly the regular print ad..). It was actually pretty cool. The single Aquafina bottle on the front of the insert was printed on "seed paper" and then glued down onto the ads. The paper literally had seeds embedded in it, so you could actually pull it off and grow a plant and/or flowers out of it. Hence, their headline of "Water Brings Things to Life".
The bottles and all of the type were hand-drawn with pen and colored with watercolor. I guess I figured a water-based color solution was the most relevant, given the subject matter. Ok, now I'm thirsty... bye