November 19, 2008
"Tuner Kids" t-shirt illustrations
Last month, I created these illustrations for a new clothing brand called "Tuner Kids". It's an offshoot of the "PRPS" jeans brand, and is aimed at the very niche "tuning" culture of car modification. If you've ever seen The Fast and the Furious and Jackass, it's sort of like that.. just mix the two together. The "tuner kid" is basically one of those kids who likes to beef up their cars (almost exclusively imports - Honda, Toyota, Nissan, Mitsubishi) with additional or replacement parts for extra speed, or sometimes simply for aesthetics. You may have seen them in local parking lots comparing their cars, their girls, and/or the fluency of their slang. Or racing by you wrecklessly with rather loud mufflers (is that an oxymoron?).
I was asked to convey plenty of rawness, attitude, obnoxiousness, dirt.. flies. As well as a little humor here and there. This subject matter is certainly not my norm, which is why I had a lot of fun drawing these. They'll be printed on t-shirts as part of the launch of the brand, with more designs to come in a few months. I'll post a link to the final shirts when they're up for sale.