October 13, 2008
Spirit Magazine portraits
Here are my portraits from the last 3 issues of Spirit Magazine - Dean Kamen, Cathie Black, and Yvon Chouinard. I actually pitched them the idea of using Yvon Chouinard, the founder and owner of Patagonia, since he's an incredibly inspirational business man. (I also happen to be good friends with his kids.. Fletcher and Claire.) Patagonia is one of the most environmentally-conscious companies around, and they basically started the trend of using organic or recycled materials in their products - like using recycled plastic bottles to make fleece. Oh, and Yvon pretty much invented ice climbing and modern climbing tools. Here's a cool interview of him (though it is a bit old): http://www.grist.org/news/maindish/2004/10/22/little-chouinard/
I do have a disclaimer to make on Yvon's portrait, however. I'm given the list of words for each portrait from the copywriters, and in this case I protested a bit about the word "Advertising".. but still had to keep it in. It's sort of misleading out of the context of the magazine, with the accompanying interview, because Patagonia actually tries to avoid advertising whenever possible: "We hardly advertise. In the late 1980's, we grew as much as 50 percent a year, and it nearly destroyed us. Now we grow by word of mouth, or between 3 to 10 percent a year."