September 5, 2008

Key Bank TV spot - "Medals"


Here's the 2nd TV spot for Key Bank, entitled "Medals". They interviewed Diana Munz, one of the US medalists in the Sydney Olympics, to talk about her medals and how she used Key Bank to help keep them secure. Overall I'm pretty happy with the animation on this one, considering they had to do a good amount of tweening to get the swimming and mermaid parts to work right.

I included a handful of stills from the final artwork I provided to Digital Kitchen. They mostly kept close to my original illustrations, but a couple of their translations didn't work quite as well (in my opinion). They turned the blowfish and the clam into 3D-rendered objects, that end up losing a lot of the charm and stylization of the more flat illustrative versions I provided. But this is an opinion that's admittedly non-objective. Aside from this, I think they did an amazing job!

Again, you can see larger versions of the animations here: (just click under the "Play Videos" tab to see the others)


Phylicia said...

Well written article.

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