I did these two pieces over the weekend for Business Week. The issue will be on Newsstands Friday, the 14th. Here's the copy that accompanies them:
--"U.S. Carmakers care about what online game players think about autos – the gamers are an important demographic for the industry: Most live in households with at least 2 cars. And they are seen as “influencers,” with many researching vehicles online and giving advice to other potential buyers about brands of vehicles. Now a new study of these gamers shows that while the majority now own American-made cars, almost 80% are planning to buy an import for their next car – many of them in the next 12 months. Other results of the surveys: Not surprisingly, they like cars with a lot of tech (MP3 plug-ins, GPS systems, SurroundSound). Many like hybrids, too."
--"There’s a shortage of watchmakers and watch repairers in the U.S. Rolex, which has been supporting training programs for years, has just given $1 million to Oklahoma State U. for a program to train more future watch technicians.. And the American Watch Guild has just announced the Watchmaker and Technician Training Program –scholarships and apprecenticeships for disabled and other veterans."